What is Guerilla Marketing?

 

What is Guerrilla Marketing? It was invented for small business owners. It requires flexibility, creativity and a willingness to take a some risk. Guerilla marketing is indeed a low cost strategy, so working on a budget is prime.

In order to use an effective Guerilla Marketing campaign you must plan and organize. You creativity is important here because we will be marketing in strange ways to get everyone's attention. Check out how some companies use Guerilla Marketing:

    

 

The above pictures represent different companies who are using guerilla marketing. As you can see creativity play a huge role in guerilla marketing. Your goal is to do something abstract, raise curiousity and make people look, stare and comment on your ads.

Another form of guerilla marketing that I currently use today is sticky notes, I leave these thing around lunch time in the busiest places and get plenty of calls asking questions. If you put out 100 sticky notes with an effective message, you can expect 1-10 calls and maybe 1-3 sales...these are estimates and not guaranteed.                    

If you promote using the number game, you will have almost a 90 percent success rate. What I mean by that, if I post 1000 flyers I will be only expecting 1-10% of the flyers being responded to. If I only did 100 then my return rate will still be the same but a lower number of chances of getting a sale. So when you are using the numbers game always aim high pass 300 flyers, sticky notes, etc.

Another really good effective guerilla marketing technique could be radio broadcast ads. Run them on a radio show in the morning and around lunch time for optimal results. This can be done for a few hundred bucks and can bring some crazy results.

The key to effective guerilla marketing strategies is, catching the consumer's eye at first sight and holding them there until curiousity kicks in.

For example: I would say "make money giving away free smartphones" on a sticky note and get a good deal of responses. Most people are confident enough to know that they can easily give away something free to get paid. Just an example I would use with a wireless company.

Now with just one of these strategies, you can go out right now and start exposing you business.